Dak Prescott has now accepted his second endorsement deal, his first was a co-branded deal between Adidas and Champs. He took part in a commercial with himself featuring rapper Designer.
Prescott told ESPN.com on Friday that the spot worked out because it’s “easy to tell my own story.”
“It wasn’t uncomfortable to do because I didn’t have to act,” Prescott said. “It’s me.”
I’m sure many wonder why they haven’t seen rookie sensation, Dak Prescott more. Prescott and his marketer Peter Miller of JABEZ Marketing Group have been understandably cautious about doing too much off the field for many reasons.
- His focus is playing football, the quarterback said,”The key for me right now is to do as well as I can on the field and take care of business.”
- At a point midseason, it was not clear whether or not he would keep his starting job when Tony Romo returned from injury.
- Earlier in the season he turned down endorsement deals (as well as a late night television appearance) to go home to Louisiana to go spend some quality time with his Grandmother, that’s great, and by the way, it’s not like the endorsements deals are going anywhere. Prescott said via the Star-Telegram,“It’s football and family. That’s what I focus on. If I have time to get away and spend time with my family that I’m not going to get to do for a while, that I haven’t done for a while. I’m going to take advantage of it. It’s more important to me to spend time with my family than go with those deals.” Prescott also turned Kanye West tickets, during Saint Pablo Tour, in order to “get more sleep” and watch a blowout Thursday night football game. One reason why he did do the deal with Adidas is because since they were there at Mississippi State, they were loyal to him.
Dak Prescott obviously is not the only young superstar on the Dallas Cowboys, there’s a guy named Ezekiel Elliott as well who just might have rushed for a league high 1631 yards this season.
One such deal is a partnership with Panini trading cards to use his name and image in a commercial. Another is a multi-year deal with Nike Football. Both are seen as small-dollar contracts at this point. That said, the Nike deal stands a very high chance of growing into the millions in the near future.
Nike welcomed Elliott with this stylized video which commemorates his 85 yard run to seal the Sugar Bowl against Alabama, winning Ohio State the national championship. Jared Goff and DeForest Buckner joined Elliott on Nike’s 2016 Rookie class.
Elliott has also inked deals with the Twin Peaks restaurant chain and with Old Spice cologne.
Zeke Elliott also had a few minor sponsorships deals with Tide, Quest Bars, and BioSteel Energy Drinks.
Interesting to note that all of Elliott’s deals came to fruition and were agreed on in principle prior to the start of the 2016 season. The reason why Dak made a few deals during the season is because that is when the opportunities came calling. Therefore, neither player has let endorsements deals become a distraction this season and that speaks measures. That trend will continue this Sunday in Divisonal round against the Green Bay Packers.
Published by: Nicco Vocaturo